An invitation by Food bloggers
association of India aka FBAI turned out into a memorable and learning
experience at SIAFA, Mumbai. Amazing date with “DATES”. Never thought the subject
of dates could be so vast, deep and interesting. Thanks to the MD of Siafa Mr.
Salman Fareed Memoni who explained us everything from start till the end. And each
Date product seemed to be like a suspense thriller movie which left us surprised
and thinking if products like this are ever existed.
Dates have been staple food of
the Middle East and the Indus Valley for thousands of years. Dates are a good
source of vitamins and minerals. Leading producers are Saudi Arabia, Iran, Egypt, Oman and
Iraq. Following are the confirmed benefits of consuming dates:-
1. Prevents cancer.
2. Excellent remedy for weak heart.
3. Treatment for obesity.
4. It eases pain of childbirth.
5. They contribute to healthy bones.
6. Improves eye sight.
7. Cure constipation.
8. Remedy for liver inflammation.
Now coming back to Siafa which
was earlier known as AL Alwani Dates, they have rebranded their name in India
to siafa. It’s their first outlet in Mumbai as well as in India. On asking Mr. Salman
about their Target segment, he mentioned they are mostly targeting Weddings and
Ramadan Festival (that’s the time when maximum consumption of date takes place)
so what’s the difference between dates they serve and what’s already available
in the market & why the rate of dates is higher as compared to the dates
available in Indian market. Salman laughs and says that’s what problem is, dates what we get normally in Indian market are Iranian dates which
are cheaper and they serve dates which are grown in Saudi Arabia which are more
better and expensive as compared to what we get in India.
which seems to be the best location for sale of dates firstly due to prime
location for shopping and secondly Muslim area nearby. Its 2 floored outlet, where
ground floor is used for the sale of Date products and another one is used as a
lounge to organize events. Outlet is being stuffed with loads and loads of
products which are displayed & stacked beautifully so that people can look
and make their own choice.
The Managing Director started with introduction about the company and about what their product is all about. This was followed by the introduction of different varieties of dates and it’s tasting.
This are available in 3 Pack size – 800gms, 400gms & 200gms.
It is said “whoever has seven Ajwa dates every morning, he/she will not be harmed on that day by poison or magic”.
They usually range from golden brown at base to brown till the top in colour. Sagai dates were little sweet and little chewy as compared to other dates.
It is Dark Brown in colour. The sweetness and the flavor of dates was more prominent and intense. It was tough to chew. Safawi dates are considered to be the mines for vitamins.
Mabroom is dry variety of date which is grown in Medina in Saudi Arabia. A date with long and slender body. It is dark brown in colour & deliciously sweet but very chewy.
DATES WITH NUTS:-
DIfferent types of dates were stuffed with nuts like Sagai with almond, Khudri with almond, Safawi with almond,etc. The nuts added crunch to dates while eating them.This were available in pack size – 300gms & 115gms.
CHOCOLATE COATED FLAVORED DATES:-
This was something new for me. I mean i never thought dates could taste so delicious after being stuffed with different flavors and then coated with chocolate. They have 6 flavors in this product category. This are available in 2 Pack sizes – 500gms & 200gms.
2. ARABIC COFFEE:-
Never thought Dates and Coffee would go so well with each other, but trust me the flavor was bang on . The flavor of coffee did stand out as it should have.
3. LEMON & MINT:-
Who doesn’t enjoy the flavor of lemon with mint. Same classical combination was being used in this product. And the response for this product is going to be bang on. All the flavors were balanced beautifully so that the end product tasted how it should.
Date stuffed with coconut and coated with white chocolate. This one was quite refreshing and nourishing as compared to others. This was somewhat similar to Bounty Cadbury.
Another classical combination of Orange and chocolate where you can never go wrong. It was my favorite of all because it had that dominant flavor of orange which helped to balance the sweetness of date and chocolate. So it was perfectly balanced in terms of flavor and i just couldn’t stop myself from having more and more.
Another classical combination of hazelnut and chocolate. It was not bad but yes was not exceptional either.
They have a good collection of nuts directly imported from Saudi Arabia.
HAMPERS WORTH GIFTS:-
This is collection of different types of stuffed, coated and flavored dates on same platter. They have different rate for such hampers which start from 2000 Rs and go on till 10,000 Rs and above. Such kind of collection can be gifted during festivals, rituals or during wedding functions.
FINALLY GROUP CLICK OF THE DAY:-
Bloggers of the day.
– I was invited for this event by FBAI i.e Food Bloggers Association of India
– All the pictures without the tag are my clicks